Welcome to my Behance portfolio showcasing the logo branding design I created for UMAR MD, a well-established import and export company based in the United Arab Emirates with over a decade of successful operation. This project represents one of the variations I presented to the client during the design process.
Three Distinct Looks: In response to this challenge, I crafted three distinct versions of the UMAR MD logo, each meticulously tailored for specific use cases while upholding brand consistency:
Primary Logo: The primary logo serves as the quintessential representation of UMAR MD. It harmoniously integrates all essential elements, including typography, iconography, and the color palette. This version takes center stage in official documents, signage, and high-resolution digital applications.
Secondary Logo: When confronted with spatial constraints or the need for a simplified rendition, the secondary logo steps in. It offers a refined and streamlined appearance, maintaining the core brand elements while optimizing for legibility and versatility. This version finds its ideal habitat on business cards, social media avatars, and smaller digital platforms.
Logo Mark Option: For tiny digital uses such as smartwatches and app icons, I created a specialized logo mark option. This version distills the essence of UMAR MD into a compact, easily recognizable form, ensuring that the brand remains compelling and distinctive even in the smallest of digital spaces.
Adaptability: The UMAR MD logo was purposefully crafted to seamlessly fit into any application, whether it's gracing a business card, enhancing a website, adorning a product label, or even serving as an embroidered emblem on company uniforms. Its adaptability underscores its versatility and resilience, ensuring that the UMAR MD brand remains robust and uniform across all touchpoints.
Scalability: With scalability at the forefront of its design, the logo maintains its clarity and impact regardless of its size. Whether it's displayed on a towering billboard or presented as a diminutive icon on a mobile app, the design's integrity is never compromised.
Visual Consistency: Despite the diverse variations and adaptability across different mediums, the UMAR MD logo maintains unwavering visual consistency. This steadfastness ensures that customers and stakeholders instantaneously recognize and establish an enduring association with the logo, aligning it with the values and reputation of the UMAR MD brand.
Designer in partnership with Frilansus.com
