Project Title: AGAC Furniture Branding - Embracing the Essence of "Tree"
Overview: AGAC, a prominent furniture manufacturer rooted in the Middle East, is renowned for crafting enduring and high-quality furniture pieces. Collaborating with AGAC, I embarked on a transformative journey to craft their distinctive branding identity and logo.
Concept: The essence of AGAC lies in its name, derived from the Turkish word "Ağaç," which translates to "tree." This profound association inspired our creative direction. We meticulously designed the logo to encapsulate the essence of longevity and nature inherent in the word "tree." Our vision revolved around a minimalistic yet impactful silhouette, symbolizing the strength and enduring quality akin to the robustness of a tree.
